SEO Optimization

April 13th, 2006 Comments off

While the title of this post may seem strange to those of you that know what SEO stand for, it has come to my attentiont that this keyphrase is searched for very frequently on the web. Which of course means that good rankings for this term may provide some good traffic. Since this phrase is a little strange and redundant to people who know what SEO stands for, there isnt much competition for this keyword either. So, I thought I might try to capture some of this traffic with this post i my blog.

Google Adwords Tips

April 7th, 2006 Comments off

To make your adwords campaign more effective, there are two tips that may help you.

Capitalize on low price keywords
If you target thousands of low price keywords instead of only a few high price keywords – you can usually get the same/more traffic at a lower cost. Let me give you an example:

You manage a website that sells new cars. You begin your adwords PPC campaign searching for keywords to bid on. The common keyword “new car” may be searched for, say, 1000 times a day. Which seems like a good keyword to generate traffic to your site. However, “new car” has a PPC bid price of $4.50 a click. Lets say 100 people click on your ad which costs you $45/day. For 100 visitors. Now lets consider another option…

Google PR update

April 5th, 2006 Comments off

Looks like google is updating PR again. Most of my sites are experiencing an increase in PR across most google datacenters. This site, which is only a few months old, has jumped from a PR0 to a PR5. Not bad for a new website. Rankings in google have not a had a similar jump but that just goes to show you that PR doesnt have as much to do with rankings as people would like to beleive.

Keyword Directories – SEO File Structure

March 27th, 2006 Comments off

While it is important to use keywords within the content of a webpage, it also important to use keywords within the URL of a page. The simplest way to achieve keyword use in the URL is to create directories and filenames that contain keywords. Keyword use in directory names and file names is an indicator to the search engines that the content within that directory or file is relevant to the keyword.

Free Article Submission List

March 24th, 2006 3 comments

To promote your website and yourself, it is often a good idea to distribute original articles on the web. Here is a list of free article submission sites to which you can submit your articles for free. These website will then make your articles available to the public and re-published on other websites. If you have any sites to add to this free article submission list, please contact us or post a link in the comments.

There are also some sites that will distribute your articles to many sites. However, these sites usualy charge a fee. Here is a few paid article distibutors:

Free Web Directory Resource

March 24th, 2006 Comments off

To promote your website it is often good advice to list your website in website directories. I have accumulated a list of directories below that do not require a reciprocal link and ultimately will allow you to add a link to your website for free. According to Matt Cutts, “the Google Guy”, the two most valuable directories are:

And here are additional directories that will add your link for free:

SEO Ranking: On-Page Factors

March 24th, 2006 Comments off

On-page factors contribute greatly to the rankings of a webpage in the search engines. The followinf factors highlight different on-page elements that can be optimized for the search engines in order to be ranked more highly for selected keywords.

  • Title Tag
  • Keyword Use in Text
  • Internal Links
  • Meta Tag Description
  • Keywords in Alt/Img Tags
  • Section Headers
  • Frequency of Content Changes
  • Keyword Use in URL
  • Use Visual Tags
  • Rate of Updates to Document
  • Document Length
  • Grammar Use in Document Text
  • Spelling Accuracy in Document Text

SEO Ranking: Most Important Factors

March 24th, 2006 1 comment

The most important factors for high rankings in the search engine are widely believed to be the following elements. This list contains a brief description of each element. For more in depth info on these and other SEO elements, please review the rest of the articles in this series:

Title Tag
The title tag of a web page is arguably the most important on-page factor for high rankings. The title tag of each page should have strategic use of your desired keywords.

What is SEO?

March 24th, 2006 Comments off

SEO, or Search engine optimization, is the process of improving a website’s rankings in the search engines for relevant keywords. SEO is set of techniques intended to improve the ranking of a website in order to produce more traffic and therefore generate more business.

The techniques used to promote a website’s ranking are continually changing. Techniques that are effective today may not be effective next month. Among these techniques there are what is considered ethical techniques and unethical techniques. These techniques are typically named “white hat” and “black hat” respectively. What consititues a white or black hat techinique is largely debatalbe. Usually techniques that are forbiden by a search engine’s terms of service are considered black hat. Most of the SEO techniques used today are often gained through experience and are often from speculation and educated guesses. No Internet marketer has the “secret to google.”

SEO Glossary

March 16th, 2006 Comments off

There are many terms used when discussing Search Engine Optimization and internet marketing. The following list provides an explanation of some of the most frequently used terms.

The formula, or secret recipe, that a search engine uses to determine the order in which websites will be ranked for any given search. It is important to remember that each search engine has their own algorithm – and therefore, different results.