eCentral Marketing http://www.ecentralmarketing.com/blog Fri, 23 Oct 2009 15:56:42 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Keyword Ranking Tools http://www.ecentralmarketing.com/blog/keyword-ranking-tools.html http://www.ecentralmarketing.com/blog/keyword-ranking-tools.html#comments Thu, 11 Jan 2007 03:45:00 +0000 Bill http://www.ecentralmarketing.com/blog/?p=21 Although I prefer to use the overture keyword tool to perform keyword discovery and research, it can be useful to have other resources to find the value of different keywords. Listed below are a few other sites that will help you get a general idea of keyword rankings.

http://www.goodkeywords.com/
http://www.digitalpoint.com/tools/keywords/
http://www.wordtracker.com/free-trial.html
http://www.adwordanalyzer.com/
http://www.iwebtool.com/keyword_lookup/
http://www.wordtracker.com
http://www.keywordelite.com
http://www.rankalert.net/keyword-popularity.php

Most of these other keyword tools dont have as large a sample to draw their data, but they can provide you with some interesting data that allows you to compare them to overture rankings and give you a more well-rounded view on your selected keywords.

If you have any keyword tools that should be added to this list, please contact us with your suggestions.

]]> http://www.ecentralmarketing.com/blog/keyword-ranking-tools.html/feed 0 SEO plugins for Firefox http://www.ecentralmarketing.com/blog/seo-plugins-for-firefox.html http://www.ecentralmarketing.com/blog/seo-plugins-for-firefox.html#comments Mon, 02 Oct 2006 22:32:00 +0000 Bill http://www.ecentralmarketing.com/blog/?p=20 As an internet marketer and SEO professional, I use a web browser very often. And I have found that firefox tends to be more useful to get my work done more quickly than any other browser i have used. I’ve put together a short list of good plugins for firefox that can make common SEO tasks less cumbersome. Most of these plugins are useful to designers and web develpoers also. But mainly they focus on common SEO tasks.

If you have any questions about these SEO plugins for firefox, please dont hesitate to contact us.

]]> http://www.ecentralmarketing.com/blog/seo-plugins-for-firefox.html/feed 0 Free Press Release Submission List http://www.ecentralmarketing.com/blog/free-press-release-submission-list.html http://www.ecentralmarketing.com/blog/free-press-release-submission-list.html#comments Tue, 08 Aug 2006 05:17:00 +0000 Bill http://www.ecentralmarketing.com/blog/?p=19 A great way to gain increased visibility to new company products and developments is to submit a press release to various press release websites. Submitting a press release can also be a good way to gain an additional link to your site. We have provided a list of websites below that allow you to submit your press release for free. With any luck, your press release will be newsworthy and gain additional exposure in the media – at the very least, you will gain a few extra links to your site (provided that you include a link to your site in the press release.) Here is our list of sites that allow free press release submission:

24-7pressrelease.com
addpr.com
afly.com
afreego.com
africa.emailwire.com/
africanewswire.net
articlecity.prwebdirect.com/
baygo.com/press/
betanews.com
billhartzer.com
bizeurope.com/pressrelease.htm
businessopportunity.biz
businesswire.com
cdn-news.com/
click2newsites.com/
creativecommons.org/
dbusiness.com/pressrelease.htm
devarchive.com
devpress.com/addNews.html
dime-co.com
downloadjunction.com
earthvision.net
eceurope.com/index.htm
editorandpublisher.com/
emailwire.com
emediawire.com
epicinnovations.com
ereleases.com
e-syndicate.net
eworldwire.com
exchangenet.com
express-press-release.com/
fibre2fashion.com
forrelease.com/
free-press-release.com
gebbieinc.com/
groupweb.com
highwire.stanford.edu/
hotmicrocap.com
hspstreet.com/pr/
hungarynewswire.com
ideamarketers.com/
ideasiteforbusiness.com/cpress1.htm
imediafax.com/
i-newswire.com
internetnewsbureau.com
internetworldstats.com/press.htm
internetwriters.com
itilcommunity.com
learn-more.org
lunareclipse.net/pressrelease.htm
macgo.net/news/submit.php
majon.com/advanced/advanced-pr.html
malebits.com
marketwire.com
mediapeak.com
mediapost.com/
media-press-release.com
news.baou.com/
newslink.org/
newspad.com/
newswire.ca/
newzalert.com/
openpr.com
openpress.com/
opportunityupdate.com/articles/
our-hometown.com/
ourworld.compuserve.com/
powerhomebiz.com/BizNews/pressrelease.htm
pr.com
pr9.net
prbot.com/
press-base.com/
pressbox.co.uk
pressflash.com/
pressmethod.com
pressreleasenetwork.com
press-release-writing.com
prfree.com/
prleap.com
profnet.org/press.html
programmersheaven.com
promaxum.com/promaxum_newsflash.html
promotionworld.com
pr-scotland.com/addpr.htm
prudentpressagency.com
prweb.com
prwebdirect.com
sbwire.com
searchwarp.com
seo-pr.com
softpressrelease.com
softwaremarketingresource.com
software-review-center.org/act/addnews.php
softwarewire.com/SubmitRelease.htm
store.1choice4ystore.com/articles.html
storebuilder.co.uk
symbcity.com/new/public
thehostingnews.com/
theopenpress.com
threadwatch.org/
tmcnet.com
upload.it/shareware_soft_000005.htm
urlwire.com/
webazar.com
webnewswire.com/
webwire.com/
XpressPress.com

If you have any additional press release websites that you would like to be added to our list, please leave a comment or contact us. Also take a look at our list of free web directories and our list of free article submission sites.

]]> http://www.ecentralmarketing.com/blog/free-press-release-submission-list.html/feed 0 Paid Web Directory Listing http://www.ecentralmarketing.com/blog/paid-web-directory-listing.html http://www.ecentralmarketing.com/blog/paid-web-directory-listing.html#comments Fri, 04 Aug 2006 22:51:00 +0000 Bill http://www.ecentralmarketing.com/blog/?p=18 Although there are many directories that are free, these free directories sometimes do not offer the benefits or visibility of the larger, paid directories. That being said, I have listed below some of the more popular paid web directories.

http://alivedirectory.com
http://avivadirectory.com
http://botw.org/
http://business.com/
http://categorizedweb.com/
http://dir.yahoo.com/
http://elib.org
http://forplex.com
http://gimpsy.com
http://goguides.com
http://incrawler.com
http://iwebtool.com/directory/
http://joeant.com
http://looksmart.com/
http://octopedia.com
http://sbd.bcentral.com
http://site-sift.com
http://skaffe.com
http://umdum.com
http://wowdirectory.com
http://webverve.com

If you know of a good paid web directory that should be added to this list, please post a comment or contact us and we will add it to our list of paid web directories. You may also want to take a look at this list of paid directories.
]]> http://www.ecentralmarketing.com/blog/paid-web-directory-listing.html/feed 0 Ambatchdotcom Seocontest http://www.ecentralmarketing.com/blog/ambatchdotcom-seocontest.html http://www.ecentralmarketing.com/blog/ambatchdotcom-seocontest.html#comments Mon, 17 Jul 2006 20:48:00 +0000 Bill http://www.ecentralmarketing.com/blog/?p=17 Well, it appears there is yet another seo contest going on. The “special” keywords this time are “Ambatchdotcom Seocontest”. I have never heard of this website before and it appears noone i know has heard of them either. The rules of the contest are provided here: World SEO Championship

I am guessing that many in the SEO community are tired of these contests and there wont be a large number of participants. That should make the contest a bit easier. However, i am a bit tired of the seo contest also, and busy with other projects so I wont be able to devote much time to this.

So, i thought i would make this entry in my blog here and see how things go. If I take the lead early on perhaps i will become more motivated to maintain the rankings. Otherwise best of luck to you in the Ambatchdotcom Seocontest.

]]> http://www.ecentralmarketing.com/blog/ambatchdotcom-seocontest.html/feed 1 SEO Copywriting Guide http://www.ecentralmarketing.com/blog/seo-copywriting-guide.html http://www.ecentralmarketing.com/blog/seo-copywriting-guide.html#comments Thu, 08 Jun 2006 22:09:00 +0000 Bill http://www.ecentralmarketing.com/blog/?p=16 SEO Copywriting is a method of writing copy for the web that targets specific search terms while maintaining its usefulness for the reader. The purpose of search engine optimization copywriting is to rank highly in the search engines for the targetted keyword. In addition to the viewable text of the page, SEO copy writing attends to other textual elements of the page such as: page title, Description, Keywords, headings, and alt text.

The main concept behind SEO Copywriting is that search engines want pages with relevant content that is useful to the user. It is in fact the sole purpose of the search engine to provide relevant useful results. So, the strategy of SEO copywriting is to increase the relevancy of a web page to a specific search. This strategy provide a logical progression for developing text and content for the web;

SEO copywriting steps:

1. Keyword Research
We must first know what terms are being searched for in order to develop content that is relevant to a specific search. There are several methods for researching which keywords are good to target. More on keyword research. Once we have accumulated a list of keywords that are relevant to our website, we can begine creating content.

2. One Page per Keyword
Once we have created a list of keywords we would like to target, we will then create at least one page for each keyword in our list. Some SEO copywriters will attempt try to target more than one keyword per page but this is not the most effective method for gaining good results in the search engines.

3. Write the SEO Copy
Now that we have chosen one keyword to target, we can begin writing the main copy for our page. I reccomend writing around 400-750 words using the keyword once every 4-5 sentences. While wirting the SEO copy, it is important to maintain a natural read to the user. The keyword should not be noticeable to the reader – it should flow nicely with the copy. Also, it is important not to overuse your keyword. Do not try to put your keyword in every sentence – the search engines may see this as spam and rank your site negatively. Once you have finished the main copy of the page, you are ready for the finishing touches.

4. SEO copy: final touches
There are several elements of the page that are not immediately recognized by the reader, but are big factors in the ranking of a page in the search engines. The targetted keyword should be present in all of the following elements:

  • Title
  • File name
  • Description
  • Keywords
  • Image ALT tags
  • Header / H1 tag

5. The copy is now search engine optimized
Once you have completed these steps, your copy should be well optimized for the search engines. Now you just need to building links pointing to your pages and you are on your way to high rankings.

After the Copy is Written
SEO Copywriting is just the beginning. The use of good SEO copy will only get you so far in the search engine rankings. SEO copywriting, by itself, only works for search terms that are not highly competitive. For more competitive search terms, other, more aggressive, methods are required for top rankings in the search engines.

About this SEO Copywriting Guide
This guide is provided by eCentral Marketing, a small business SEO firm in Washington DC, and is about SEO copywriting and not about copywriting in general. SEO Copywriting is specialized writing which can improve the rankings of a website. But the copy can only do so much. If the website fails to sell its products/services, the effort of the SEO copywriting is all for nothing.

If you enjoyed this copywriting guide, please digg it.

]]> http://www.ecentralmarketing.com/blog/seo-copywriting-guide.html/feed 0 SEO Crossword Puzzle http://www.ecentralmarketing.com/blog/seo-crossword-puzzle.html http://www.ecentralmarketing.com/blog/seo-crossword-puzzle.html#comments Mon, 15 May 2006 02:46:00 +0000 Bill http://www.ecentralmarketing.com/blog/?p=15 I had some free time this weekend and thought it would be fun to make a corssword for SEO. Because of the javascript and size of the puzzle i couldnt add it to this blog.

So, the crossword puzzle can be found here: SEO Crossword Puzzle

I hope some of you enjoy taking a break from your work to test your SEO knowledge. If you enjoy the puzzle, please digg it.

If you would like to suggest some SEO terms to be added to the puzzle, please leave a comment in this blog or contact me via the contact us form on this website.

]]> http://www.ecentralmarketing.com/blog/seo-crossword-puzzle.html/feed 0 SEO for Wordpress http://www.ecentralmarketing.com/blog/seo-for-wordpress.html http://www.ecentralmarketing.com/blog/seo-for-wordpress.html#comments Fri, 28 Apr 2006 01:34:00 +0000 Bill http://www.ecentralmarketing.com/blog/?p=14 Wordpress is pretty well setup for SEO right out of the box. That being said, there are a few things you can do to make it more friendly to the search engines. I found this quick tip that makes SEO for your wordpress blog even better.

The instructions below will enable your wordpress blog title and meta description to become relevant to the on-page content. Instead of having the same title for each page of your blog, the title for each page will use the title of the post. And, the description will be a handful of words taken from the content of your post.

Here’s what you do:

In your theme’s directory, open the file “header.php.”
Replace the current title with:

<?php if(is_home()) { echo’<title>’; bloginfo(’name’); wp_title();
echo’</title>’; } else { echo’<title>’; the_title(); echo ‘ | ‘; bloginfo(’name’);
echo ‘</title>’; } ?>

Under that, add:

<meta name="description" content="<?php if ( is_single() ) {

single_post_title(”, true);

} else {

bloginfo(’name’); echo " – "; bloginfo(’description’);

}

?>" />

 

The first code change will put the blog name in the title, and use the post title and blog name as the title on the post pages.

The second part will put the blog name and description (found in the Options / General section in the Tagline field) on the home page (for the meta description), and put the post title as the description on the post pages.

I hope that helps some of you. I got this code from the “SEO Scoop” blog here.

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