On-page factors contribute greatly to the rankings of a webpage in the search engines. The followinf factors highlight different on-page elements that can be optimized for the search engines in order to be ranked more highly for selected keywords.

• Title Tag
• Keyword Use in Text
• Internal Links
• Meta Tag Description
• Keywords in Alt/Img Tags
• Section Headers
• Frequency of Content Changes
• Keyword Use in URL
• Use Visual Tags
• Rate of Updates to Document
• Document Length
• Grammar Use in Document Text
• Spelling Accuracy in Document Text

The most important factors for high rankings in the search engine are widely believed to be the following elements. This list contains a brief description of each element. For more in depth info on these and other SEO elements, please review the rest of the articles in this series:

Title Tag
The title tag of a web page is arguably the most important on-page factor for high rankings. The title tag of each page should have strategic use of your desired keywords.

SEO, or Search engine optimization, is the process of improving a website’s rankings in the search engines for relevant keywords. SEO is set of techniques intended to improve the ranking of a website in order to produce more traffic and therefore generate more business.

The techniques used to promote a website’s ranking are continually changing. Techniques that are effective today may not be effective next month. Among these techniques there are what is considered ethical techniques and unethical techniques. These techniques are typically named “white hat” and “black hat” respectively. What consititues a white or black hat techinique is largely debatalbe. Usually techniques that are forbiden by a search engine’s terms of service are considered black hat. Most of the SEO techniques used today are often gained through experience and are often from speculation and educated guesses. No Internet marketer has the “secret to google.”

There are many terms used when discussing Search Engine Optimization and internet marketing. The following list provides an explanation of some of the most frequently used terms.

Algorithm
The formula, or secret recipe, that a search engine uses to determine the order in which websites will be ranked for any given search. It is important to remember that each search engine has their own algorithm – and therefore, different results.