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	<title>eCentral Marketing &#187; SEO</title>
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	<link>http://www.ecentralmarketing.com/blog</link>
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		<title>Keyword Ranking Tools</title>
		<link>http://www.ecentralmarketing.com/blog/keyword-ranking-tools.html</link>
		<comments>http://www.ecentralmarketing.com/blog/keyword-ranking-tools.html#comments</comments>
		<pubDate>Thu, 11 Jan 2007 03:45:00 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.ecentralmarketing.com/blog/?p=21</guid>
		<description><![CDATA[Although I prefer to use the overture keyword tool to perform keyword discovery and research, it can be useful to have other resources to find the value of different keywords. Listed below are a few other sites that will help you get a general idea of keyword rankings. http://www.goodkeywords.com/http://www.digitalpoint.com/tools/keywords/http://www.wordtracker.com/free-trial.htmlhttp://www.adwordanalyzer.com/http://www.iwebtool.com/keyword_lookup/http://www.wordtracker.comhttp://www.keywordelite.comhttp://www.rankalert.net/keyword-popularity.php Most of these other keyword tools [...]]]></description>
			<content:encoded><![CDATA[<p>Although I prefer to use the <a href="http://inventory.overture.com/d/searchinventory/suggestion/">overture keyword tool</a> to perform keyword discovery and research, it can be useful to have other resources to find the value of different keywords. Listed below are a few other sites that will help you get a general idea of keyword rankings.</p>
<p><a href="http://www.goodkeywords.com/" target="_blank">http://www.goodkeywords.com/</a><br /><a href="http://www.digitalpoint.com/tools/keywords/" target="_blank">http://www.digitalpoint.com/tools/keywords/</a><br /><a href="http://www.wordtracker.com/free-trial.html" target="_blank">http://www.wordtracker.com/free-trial.html</a><br /><a href="http://www.adwordanalyzer.com/" target="_blank">http://www.adwordanalyzer.com/</a><br /><a href="http://www.iwebtool.com/keyword_lookup/" target="_blank">http://www.iwebtool.com/keyword_lookup/</a><br /><a href="http://www.wordtracker.com/" target="_blank">http://www.wordtracker.com</a><br /><a href="http://www.keywordelite.com/" target="_blank">http://www.keywordelite.com</a><br /><a href="http://www.rankalert.net/keyword-popularity.php" target="_blank">http://www.rankalert.net/keyword-popularity.php</a></p>
<p>Most of these other keyword tools dont have as large a sample to draw their data, but they can provide you with some interesting data that allows you to compare them to overture rankings and give you a more well-rounded view on your selected keywords.</p>
<p>If you have any keyword tools that should be added to this list, please <a href="http://www.ecentralmarketing.com/contact.asp">contact us</a> with your suggestions.</p>
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		<title>SEO plugins for Firefox</title>
		<link>http://www.ecentralmarketing.com/blog/seo-plugins-for-firefox.html</link>
		<comments>http://www.ecentralmarketing.com/blog/seo-plugins-for-firefox.html#comments</comments>
		<pubDate>Mon, 02 Oct 2006 22:32:00 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.ecentralmarketing.com/blog/?p=20</guid>
		<description><![CDATA[As an internet marketer and SEO professional, I use a web browser very often. And I have found that firefox tends to be more useful to get my work done more quickly than any other browser i have used. I&#8217;ve put together a short list of good plugins for firefox that can make common SEO [...]]]></description>
			<content:encoded><![CDATA[<p>As an internet marketer and SEO professional, I use a web browser very often. And I have found that firefox tends to be more useful to get my work done more quickly than any other browser i have used. I&#8217;ve put together a short list of good plugins for firefox that can make common SEO tasks less cumbersome. Most of these plugins are useful to designers and web develpoers also. But mainly they focus on common SEO tasks.
<ul>
<li><a href="https://addons.mozilla.org/firefox/60/" target="_blank">Web Developer</a></li>
<li><a href="https://addons.mozilla.org/firefox/570/" target="_blank">SEOpen</a></li>
<li><a href="https://addons.mozilla.org/firefox/59/" target="_blank">User Agent Switcher</a></li>
<li><a href="https://addons.mozilla.org/firefox/433/" target="_blank">Flashblock</a></li>
<li><a href="https://addons.mozilla.org/firefox/590/" target="_blank">ShowIP</a></li>
<li><a href="https://addons.mozilla.org/firefox/2036/" target="_blank">Server Spy</a></li>
<li><a href="https://addons.mozilla.org/firefox/1802/" target="_blank">X-Ray</a></li>
<li><a href="http://tools.seobook.com/firefox/seo-for-firefox.html" target="_blank">SEO For Firefox</a></li>
<li><a href="https://addons.mozilla.org/firefox/1668/" target="_blank">MetaTags</a></li>
</ul>
<p>If you have any questions about these SEO plugins for firefox, please dont hesitate to <a href="http://www.ecentralmarketing.com/contact.asp">contact us</a>.</p>
]]></content:encoded>
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		<title>Ambatchdotcom Seocontest</title>
		<link>http://www.ecentralmarketing.com/blog/ambatchdotcom-seocontest.html</link>
		<comments>http://www.ecentralmarketing.com/blog/ambatchdotcom-seocontest.html#comments</comments>
		<pubDate>Mon, 17 Jul 2006 20:48:00 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.ecentralmarketing.com/blog/?p=17</guid>
		<description><![CDATA[Well, it appears there is yet another seo contest going on. The &#8220;special&#8221; keywords this time are &#8220;Ambatchdotcom Seocontest&#8221;. I have never heard of this website before and it appears noone i know has heard of them either. The rules of the contest are provided here: World SEO Championship I am guessing that many in [...]]]></description>
			<content:encoded><![CDATA[<p>Well, it appears there is yet another seo contest going on. The &#8220;special&#8221; keywords this time are &#8220;Ambatchdotcom Seocontest&#8221;. I have never heard of this website before and it appears noone i know has heard of them either.  The rules of the contest are provided here: <a href="http://worldseochampionship.ambatch.com">World SEO Championship</a></p>
<p>I am guessing that many in the SEO community are tired of these contests and there wont be a large number of participants. That should make the contest a bit easier. However, i am a bit tired of the seo contest also, and busy with other projects so I wont be able to devote much time to this.</p>
<p>So, i thought i would make this entry in my blog here and see how things go. If I take the lead early on perhaps i will become more motivated to maintain the rankings. Otherwise best of luck to you in the Ambatchdotcom Seocontest.<span style="text-decoration: underline;"></span><a href="http://www.logotonen.com/" target="_blank"><span class="highlight"></span><span class="highlight"></span></a></p>
]]></content:encoded>
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		<title>SEO Copywriting Guide</title>
		<link>http://www.ecentralmarketing.com/blog/seo-copywriting-guide.html</link>
		<comments>http://www.ecentralmarketing.com/blog/seo-copywriting-guide.html#comments</comments>
		<pubDate>Thu, 08 Jun 2006 22:09:00 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.ecentralmarketing.com/blog/?p=16</guid>
		<description><![CDATA[SEO Copywriting is a method of writing copy for the web that targets specific search terms while maintaining its usefulness for the reader. The purpose of search engine optimization copywriting is to rank highly in the search engines for the targetted keyword. In addition to the viewable text of the page, SEO copy writing attends [...]]]></description>
			<content:encoded><![CDATA[<p>SEO Copywriting is a method of writing copy for the web that targets specific search terms while maintaining its usefulness for the reader. The purpose of search engine optimization copywriting is to rank highly in the search engines for the targetted keyword. In addition to the viewable text of the page, SEO copy writing attends to other textual elements of the page such as: page title, Description, Keywords, headings, and alt text.</p>
<p>The main concept behind SEO Copywriting is that search engines want pages with relevant content that is useful to the user. It is in fact the sole purpose of the search engine to provide relevant useful results. So, the strategy of SEO copywriting is to increase the relevancy of a web page to a specific search. This strategy provide a logical progression for developing text and content for the web;</p>
<p><strong>SEO copywriting steps: </strong></p>
<p><u>1. Keyword Research </u><br />We must first know what terms are being searched for in order to develop content that is relevant to a specific search. There are several methods for researching which keywords are good to target. <a href="http://www.ecentralmarketing.com/keyword-research.html">More on keyword research</a>. Once we have accumulated a list of keywords that are relevant to our website, we can begine creating content.</p>
<p><u>2. One Page per Keyword </u><br />Once we have created a list of keywords we would like to target, we will then create at least one page for each keyword in our list. Some SEO copywriters will attempt try to target more than one keyword per page but this is not the most effective method for gaining good results in the search engines.</p>
<p><u>3. Write the SEO Copy </u><br />Now that we have chosen one keyword to target, we can begin writing the main copy for our page. I reccomend writing around 400-750 words using the keyword once every 4-5 sentences. While wirting the SEO copy, it is important to maintain a natural read to the user. The keyword should not be noticeable to the reader &#8211; it should flow nicely with the copy. Also, it is important not to overuse your keyword. Do not try to put your keyword in every sentence &#8211; the search engines may see this as spam and rank your site negatively. Once you have finished the main copy of the page, you are ready for the finishing touches.</p>
<p><u>4. SEO copy: final touches </u><br />There are several elements of the page that are not immediately recognized by the reader, but are big factors in the ranking of a page in the search engines. The targetted keyword should be present in all of the following elements:
<ul>
<li>Title</li>
<li>File name</li>
<li>Description</li>
<li>Keywords </li>
<li>Image ALT tags </li>
<li>Header / H1 tag </li>
</ul>
<p><u>5. The copy is now search engine optimized </u><br />Once you have completed these steps, your copy should be well optimized for the search engines. Now you just need to <a href="http://www.ecentralmarketing.com/link-building-campaign.html">building links</a> pointing to your pages and you are on your way to high rankings.</p>
<p><strong>After the Copy is Written </strong><br />SEO Copywriting is just the beginning. The use of good SEO copy will only get you so far in the search engine rankings. SEO copywriting, by itself, only works for search terms that are not highly competitive. For more competitive search terms, other, more aggressive, methods are required for top rankings in the search engines.</p>
<p><strong>About this SEO Copywriting Guide </strong><br />This guide is provided by eCentral Marketing, a <a href="http://www.ecentralmarketing.com/small-business-seo.html">small business SEO firm in Washington DC</a>, and is about SEO copywriting and not about copywriting in general. SEO Copywriting is specialized writing which can improve the rankings of a website. But the copy can only do so much. If the website fails to sell its products/services, the effort of the SEO copywriting is all for nothing.</p>
<p>If you enjoyed this copywriting guide, please <a href="http://digg.com/design/SEO_Copywriting_Guide">digg it</a>.</p>
]]></content:encoded>
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		<title>SEO Crossword Puzzle</title>
		<link>http://www.ecentralmarketing.com/blog/seo-crossword-puzzle.html</link>
		<comments>http://www.ecentralmarketing.com/blog/seo-crossword-puzzle.html#comments</comments>
		<pubDate>Mon, 15 May 2006 02:46:00 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.ecentralmarketing.com/blog/?p=15</guid>
		<description><![CDATA[I had some free time this weekend and thought it would be fun to make a corssword for SEO. Because of the javascript and size of the puzzle i couldnt add it to this blog. So, the crossword puzzle can be found here: SEO Crossword Puzzle I hope some of you enjoy taking a break [...]]]></description>
			<content:encoded><![CDATA[<p>I had some free time this weekend and thought it would be fun to make a corssword for SEO. Because of the javascript and size of the puzzle i couldnt add it to this blog.</p>
<p>So, the crossword puzzle can be found here: <a href="http://www.ecentralmarketing.com/seo-crossword.html">SEO Crossword Puzzle</a></p>
<p>I hope some of you enjoy taking a break from your work to test your SEO knowledge. If you enjoy the puzzle, please <a href="http://digg.com/tech_news/SEO_crossword">digg it</a>.</p>
<p>If you would like to suggest some SEO terms to be added to the puzzle, please leave a comment in this blog or contact me via the contact us form on this website.</p>
]]></content:encoded>
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		<title>SEO for WordPress</title>
		<link>http://www.ecentralmarketing.com/blog/seo-for-wordpress.html</link>
		<comments>http://www.ecentralmarketing.com/blog/seo-for-wordpress.html#comments</comments>
		<pubDate>Fri, 28 Apr 2006 01:34:00 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.ecentralmarketing.com/blog/?p=14</guid>
		<description><![CDATA[WordPress is pretty well setup for SEO right out of the box. That being said, there are a few things you can do to make it more friendly to the search engines. I found this quick tip that makes SEO for your wordpress blog even better. The instructions below will enable your wordpress blog title [...]]]></description>
			<content:encoded><![CDATA[<p>WordPress is pretty well setup for SEO right out of the box. That being said, there are a few things you can do to make it more friendly to the search engines. I found this quick tip that makes SEO for your wordpress blog even better.</p>
<p>The instructions below will enable your wordpress blog title and meta description to become relevant to the on-page content. Instead of having the same title for each page of your blog, the title for each page will use the title of the post. And, the description will be a handful of words taken from the content of your post.</p>
<p><strong>Here&#8217;s what you do:</strong></p>
<p>In your theme&#8217;s directory, open the file &#8220;header.php.&#8221;<br />Replace the current title with:
<p>&lt;?php if(is_home()) { echo&#8217;&lt;title&gt;&#8217;; bloginfo(&#8216;name&#8217;); wp_title(); <br />echo&#8217;&lt;/title&gt;&#8217;; } else { echo&#8217;&lt;title&gt;&#8217;; the_title(); echo &#8216; | &#8216;; bloginfo(&#8216;name&#8217;); <br />echo &#8216;&lt;/title&gt;&#8217;; } ?&gt;</p>
<p>Under that, add:</p>
<p>&lt;meta name=&quot;description&quot; content=&quot;&lt;?php if ( is_single() ) {</p>
<p>single_post_title(&#8221;, true); </p>
<p>} else {</p>
<p>bloginfo(&#8216;name&#8217;); echo &quot; &#8211; &quot;; bloginfo(&#8216;description&#8217;);</p>
<p>}</p>
<p>?&gt;&quot; /&gt;</p>
<p>&nbsp;</p>
<p>The first code change will put the blog name in the title, and use the post title and blog name as the title on the post pages.</p>
<p>The second part will put the blog name and description (found in the Options / General section in the Tagline field) on the home page (for the meta description), and put the post title as the description on the post pages.</p>
<p>I hope that helps some of you. I got this code from the &#8220;SEO Scoop&#8221; blog <a href="http://www.seo-scoop.com/2006/04/19/optimization-tips-for-wordpress/">here</a>.</p>
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		<title>Best SEO Blogs and Forums</title>
		<link>http://www.ecentralmarketing.com/blog/best-seo-blogs-and-forums.html</link>
		<comments>http://www.ecentralmarketing.com/blog/best-seo-blogs-and-forums.html#comments</comments>
		<pubDate>Thu, 20 Apr 2006 02:43:00 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.ecentralmarketing.com/blog/?p=13</guid>
		<description><![CDATA[My favorite SEO blog is, of course, the one you are reading. That being said, this blog, by itself, is not a comprehensive resource for learning about the world of SEO and online marketing. Listed below are a handful of blogs and forums that are a great resource for SEO and online marketing. Digital Point [...]]]></description>
			<content:encoded><![CDATA[<p>My favorite SEO blog is, of course, the one you are reading. That being said, this blog, by itself, is not a comprehensive resource for learning about the world of <a href="http://www.ecentralmarketing.com/">SEO and online marketing</a>.</p>
<p>Listed below are a handful of blogs and forums that are a great resource for SEO and online marketing.</p>
<p>Digital Point Forums<br />SEO Chat<br />Webmaster World<br />HighRankings<br />Search Guild<br />SEO Company Forums<br />SEO Book.com<br />ABAKUS SEM/SEO Blog<br />Search Engine Roundtable<br />Scott Fish<br />SEO Scoop<br />Oilman<br />Stuntdubl SEM<br />Matt Cutts Blog<br />RealSEO.com<br />fantomNews<br />SEOmoz.org<br />Link Building Blog<br />Jim Boykin Blog<br />Dan Thies Blog<br />searchdope.com</p>
<p>Although i havent linked to each of these forums and blogs, a quick search in Google should land you in the right place. I hope these sites help you to learn as much as they have helped me.</p>
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		<title>SEO Optimization</title>
		<link>http://www.ecentralmarketing.com/blog/seo-optimization.html</link>
		<comments>http://www.ecentralmarketing.com/blog/seo-optimization.html#comments</comments>
		<pubDate>Thu, 13 Apr 2006 20:32:00 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.ecentralmarketing.com/blog/?p=12</guid>
		<description><![CDATA[While the title of this post may seem strange to those of you that know what SEO stand for, it has come to my attentiont that this keyphrase is searched for very frequently on the web. Which of course means that good rankings for this term may provide some good traffic. Since this phrase is [...]]]></description>
			<content:encoded><![CDATA[<p>While the title of this post may seem strange to those of you that know what SEO stand for, it has come to my attentiont that this keyphrase is searched for very frequently on the web.  Which of course means that good rankings for this term may provide some good traffic. Since this phrase is a little strange and redundant to people who know what SEO stands for, there isnt much competition for this keyword either. So, I thought I might try to capture some of this traffic with this post i my blog.</p>
<p>For those of you that dont know what SEO stands for, let me enlighten you. S.E.O. stands for: search enginge optimization. Which makes the phrase &#8220;<strong>seo optimization</strong>&#8221; a bit redundant. You wouldnt say search engine optimization optimization would you? Heh, I hope not.</p>
<p>In any case, if you are interested in learning more about SEO or are looking for someone to help you with SEO optimization, you have come to the right place.  You may learn a few things just by browsing this blog and you can learn what <a href="http://www.ecentralmarketing.com/seo-services.html">SEO services we offer here</a>.</p>
<p>Also, thanks to <a href="http://www.aaronsideas.com/seo-optimization/">AaronsIdeas.com</a> for bringing this valuable keyword to my attention.</p>
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