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Thursday, April 27, 2006

SEO for Wordpress

Wordpress is pretty well setup for SEO right out of the box. That being said, there are a few things you can do to make it more friendly to the search engines. I found this quick tip that makes SEO for your wordpress blog even better.

The instructions below will enable your wordpress blog title and meta description to become relevant to the on-page content. Instead of having the same title for each page of your blog, the title for each page will use the title of the post. And, the description will be a handful of words taken from the content of your post.

Here's what you do:

In your theme's directory, open the file "header.php."
Replace the current title with:

<?php if(is_home()) { echo'<title>'; bloginfo('name'); wp_title();
echo'</title>'; } else { echo'<title>'; the_title(); echo ' | '; bloginfo('name');
echo '</title>'; } ?>



Under that, add:



<meta name="description" content="<?php if ( is_single() ) {

single_post_title('', true);

} else {

bloginfo('name'); echo " - "; bloginfo('description');

}

?>" />

 



The first code change will put the blog name in the title, and use the post title and blog name as the title on the post pages.

The second part will put the blog name and description (found in the Options / General section in the Tagline field) on the home page (for the meta description), and put the post title as the description on the post pages.


I hope that helps some of you. I got this code from the "SEO Scoop" blog here.

Wednesday, April 19, 2006

Best SEO Blogs and Forums

My favorite SEO blog is, of course, the one you are reading. That being said, this blog, by itself, is not a comprehensive resource for learning about the world of SEO and online marketing.

Listed below are a handful of blogs and forums that are a great resource for SEO and online marketing.

Digital Point Forums
SEO Chat
Webmaster World
HighRankings
Search Guild
SEO Company Forums
SEO Book.com
ABAKUS SEM/SEO Blog
Search Engine Roundtable
Scott Fish
SEO Scoop
Oilman
Stuntdubl SEM
Matt Cutts Blog
RealSEO.com
fantomNews
SEOmoz.org
Link Building Blog
Jim Boykin Blog
Dan Thies Blog
searchdope.com

Although i havent linked to each of these forums and blogs, a quick search in Google should land you in the right place. I hope these sites help you to learn as much as they have helped me.

Thursday, April 13, 2006

SEO Optimization

While the title of this post may seem strange to those of you that know what SEO stand for, it has come to my attentiont that this keyphrase is searched for very frequently on the web. Which of course means that good rankings for this term may provide some good traffic. Since this phrase is a little strange and redundant to people who know what SEO stands for, there isnt much competition for this keyword either. So, I thought I might try to capture some of this traffic with this post i my blog.

For those of you that dont know what SEO stands for, let me enlighten you. S.E.O. stands for: search enginge optimization. Which makes the phrase "seo optimization" a bit redundant. You wouldnt say search engine optimization optimization would you? Heh, I hope not.

In any case, if you are interested in learning more about SEO or are looking for someone to help you with SEO optimization, you have come to the right place. You may learn a few things just by browsing this blog and you can learn what SEO services we offer here.

Also, thanks to AaronsIdeas.com for bringing this valuable keyword to my attention.

Friday, April 07, 2006

Google Adwords Tips

To make your adwords campaign more effective, there are two tips that may help you.

Capitalize on low price keywords
If you target thousands of low price keywords instead of only a few high price keywords - you can usually get the same/more traffic at a lower cost. Let me give you an example:

You manage a website that sells new cars. You begin your adwords PPC campaign searching for keywords to bid on. The common keyword "new car" may be searched for, say, 1000 times a day. Which seems like a good keyword to generate traffic to your site. However, "new car" has a PPC bid price of $4.50 a click. Lets say 100 people click on your ad which costs you $45/day. For 100 visitors. Now lets consider another option...

You find another keyword "new red convertible car" which only gets 100 searches a day. It doesnt seem as promising as the first keyword but the PPC bid price is only $0.05 so you give it a shot.
Lets say 10 people click your ad which costs you $0.50 for 10 visitors.

Now if you can find 9 more keywords that are similar you can generate the 100 visitors a day for only $5.00 instead of the $45 dollars the popular keyword would have cost.

The trick to this strategy is finding thousands of these obscure keywords that cost very little and can generate relevant traffic at a lower cost than the more common keywords.

Be descriptive in your ads
If your ads are descriptive you can deter wasted click thruoughs. A user may click on an ambiguous ad and then realize that the site isnt what they were looking for. Instead, let the user know exactly what they will find when they get to your site - so, if they click, they are more likely to convert.

Often times advertisers will write ambiguous ads because they are thinking they want as much traffic as possible. This is fine if you have money to burn but for those businesses that are on a budget, it is more prudent to use your ads to filter out useless traffic and pre-qualify your visitrs before they click on your ads and waste your money. Let me give you and example...

Lets say your PPC keyword is "new cars" but you only sell new Honda cars. If you dont describe this in your ad than a person looking for new Ford cars may click your ad, get to your site and realize that you dont sell Ford, and then leave - which means that you just wasted money on this visitor.


eCentral Marketing offers PPC advertising services including Adwords and Overture.

Tuesday, April 04, 2006

Google PR update

Looks like google is updating PR again. Most of my sites are experiencing an increase in PR across most google datacenters. This site, which is only a few months old, has jumped from a PR0 to a PR5. Not bad for a new website. Rankings in google have not a had a similar jump but that just goes to show you that PR doesnt have as much to do with rankings as people would like to beleive.

This PR update comes pretty quickly since the last update which was only about 2 months ago. Typically Google only updates PR every 4-6 months. Matt Cutts, "the google guy", did mention in his blog that google may begin updating PR more frequently than they had in the past.

Its hard to say how this change will affect SEO techniques but it seems that it will be easier to get other sites to link to a newish site - rather than waiting 5 months till your site has the PR to attract other sites to link to yours.

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